From Executor to Orchestrator: Rethinking Marketing Careers in the Age of AI
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher welcomes back Jen O’Brien, Director of Research and Innovation at the American Marketing Association (AMA), to unpack findings from AMA’s new 2026 State of Marketing Careers Report. Jen shares what AMA’s research reveals about how AI is reshaping marketing roles, why generalists may have an advantage in a rapidly changing environment and what these shifts mean for associations helping professionals navigate their careers.