member connection

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, we continue our special fall series with Highland, exploring how associations can better attract, engage and retain younger professionals. Host Colleen Gallagher and special co-host David Whited, Principal of Research & Strategy at Highland, sit down with Ryan Vanderbilt, Vice President of Membership, Marketing & Communications at the American Psychiatric Association (APA), to explore what it really means for members to feel they belong—and how associations can foster meaningful connections throughout their careers. From APA's new strategic plan to research-driven experiments with mentorship, micro-volunteering and member communities, Ryan shares how APA is moving beyond traditional benefits to become a more relevant and supportive professional home.