From Career Support to Career Partnership: Rethinking the Role of Associations
In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher sits down with David Whited, Principal, Research & Strategy at Highland, to explore how associations can move beyond providing products and services to become essential career partners for their members. David shares why strong resources alone aren’t enough—and how associations can create greater value by understanding where members are in their careers, anticipating what they need, and showing up at the moments that matter. Whether you lead membership, strategy, marketing, or the organization as a whole, this conversation offers a thought-provoking look at how associations can deepen member relationships and become more essential throughout a professional’s career.