WWPR Panel: How Associations Lead with Strategic Storytelling
In this special episode of the Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher shares a live panel discussion from Washington Women in Public Relations (WWPR) on how associations can use strategic storytelling to build trust, strengthen member engagement, and drive organizational results. Joining Colleen are: Courtney Rhodes, Head of News Media Relations, U.S. Travel Association; Jeanne Metzger, Vice President, Membership, Marketing & Analytics, Software & Information Industry Association (SIIA); and Alexandra Bradley, Director of Communications & Marketing, American Association for Public Opinion Research (AAPOR). Together, they share practical strategies for helping associations move beyond promoting programs to becoming trusted, strategic voices during times of uncertainty, rapid technological change, and shifting member expectations. Whether you lead communications, marketing, membership, or strategy, this episode offers actionable ideas for building trust, creating stories that resonate, and positioning communications as a driver of organizational success.
